Croatians love their fashion and Zagreb has many international high street names, with Gap and H&M, the last to arrive, now firmly installed. Ilica, the main street running west from Jelačić, is the traditional hub of the shopping scene. Here you’ll find Mango and local fashion stores Image Haddad, Lei.Lou, home of hot designer Aleksandra Dojčinović and Heruc Galerija beside businesses unchanged since Tito’s day.
Nearby streets contain big-name shops and Croatian designs. Look out for I-GLE, Prostor, Roba, A’Marie and Maria. North of Jelačić, the cobbled Radićeva is slowly filling with funky jewellery galleries and boutiques. If you’re looking for something less high-street, visit Vešmašina on Opatovina for alternative fashion or Take Me Home on Tomićeva for playful gift ideas.
When it comes to malls, there’s the Centar Kaptol and the Cvjetni Centar, located along the city centre’s lively pavement-café strip. South of the Sava, Avenue Mall, is as big an attraction to locals as the Museum of Contemporary Art opposite but the biggest and most popular is Arena Centar home to numerous fashion brands and Croatia’s first and only 3D IMAX, 4DX and Gold Class screens (tram 7 or 14 from the centre). For books, try Algoritam or Profil Megastore, at Bogovićeva 7.